Jibbitz Brand History
Jibbitz originated in 2005 when stay-at-home mom Sheri Schmelzer of Boulder, Colorado, created the charms from clay and rhinestones to decorate her and her three children's 12 pairs of Crocs. Setting up a small assembly line in their basement, the Schmelzers launched a company to share the designs with family and friends.
In 2006, Crocs Inc. acquired the company and selling them along side of there great shoe range.
